Why Do People Go to Car Dealerships?

I know that you know the answer to that question, but many car sales people tend to forget. People come to car dealerships to buy cars! Who in their right mind would spend a couple hours at the dealership if they didn’t want to buy a car? From day one the sales manager has been telling you this, but some salesmen and saleswoman have a [...Continue reading by clicking on the title...]

Sell More Cars with Be Backs

We all joke about Be Backs, but you can sell more cars when you work the ones that don’t buy from you. I am not saying that you should buy their story about coming back because they are usually just looking for away to get out. However research shows that very few sales people, somewhere fewer than 10% actually follow up on their customers after [...Continue reading by clicking on the title...]

I Can’t Make Any Money Selling Internet Car Customers

It is time to get with the program because the world is changing and before you know it everyone will be an Internet customer. Smart phones, iPads, Kindle Fires and the like are growing at a phenomenal rate and I don’t see it changing anytime soon. If you have been complaining that you can’t make any money on Internet customers you are not alone, but [...Continue reading by clicking on the title...]

Stop Selling the Car and Sell the Appointment

One of the major roadblocks that I have found to getting customers on the showroom floor via the Internet and the phone is selling the car instead of the appointment. Whether you work on the floor as a car salesman, in the BDC or in the Internet Sales Department this pertains to you. We all know the desired end result is to sell the car, [...Continue reading by clicking on the title...]

10 Things Every Car Salesman Should Know

Whether you are just starting out in the car business or if you have been around since the good old days these are the 10 things every car salesman should know. Things have been changing in the car business very rapidly over the past few years, but these remain to hold true and probably will as long as we are selling cars.

1. Two People Meet [...Continue reading by clicking on the title...]