perfect car dealer

The Perfect Dealership and Product Knowledge

I came across a book by Max Zanan that had a message that we as car salespeople, sales managers, and general managers should read. Max Zanan, an automotive retail expert with nearly 20 years of experience, recently released ‘Perfect Dealership’ – a car dealer’s guide to surviving the digital age. Read more…

car salesman process

Is It Time to Change Your Car Salesman Process?

There has been lots of talk about changing your car salesman process to something more transparent or customer friendly. Car buyers today want the car buying experience to be easier and less stressful. Didn’t they want us to do that ten or twenty years ago? So why should we start Read more…

Your Comfort Level and Auto Sales Income

Most everyone has a comfort level when it comes to their income and that is one reason that many people are afraid of the car sales profession regardless if they are a salesman, Internet Sales Manager, F&I Manager or Sales Manager. However even those of us that have adjusted and Read more…

Lookout for the Car Sales Staff Disease

Has your car salesmen and car saleswomen been infected by this terrible disease? Are they sluggish and quick to qualify and broom their customers? Do they complain about taking Ups unless they believe they have a sure sale? Have they lost their enthusiasm? Do they complain about the lack of Read more…