Emotions and Selling Cars

Most people consider buying a car as a business transaction where and that there isn’t any room for emotions, but they couldn’t be more wrong. A successful car salesman or successful car saleswoman knows that emotions can play a very large part in the purchase of an automobile where the Read more…

10 Reasons They Should Lease and Up Your Gross

I haven't spent much time talking about leases, but they can be a great source of gross profit and ultimately new-car sales commissions. Leasing new cars is one area that many sales people pay little attention. I don't know if it is because they're unfamiliar with leasing or their customers Read more…

Are You Building Your Car Salesman Brand?

When I first got into the car business one of things that amazed me were the veterans that built their very own car salesman brand. Let me clarify, I am talking about the salespeople that had built a following that had people walking into the showroom or calling them on Read more…