Take a look out on the showroom floor of any 100-car dealerships around the country and you would probably be lucky to find 75 car saleswomen. What was typically a profession that was once considered suitable only for a man is slowly changing, but it is changing. Ten or fifteen years ago you would have been lucky to find 10 women selling cars for a [...Continue reading by clicking on the title...]
 Everyone’s had their fair share of mooches, mavens and shoppers when it comes to selling cars for a living, but that’s just part of being in the car business. Nobody wants to spend a couple hours showing somebody cars and going for test-drives with a person that’s not really ready to buy. In a perfect world everyone would come onto a car lot, buy a [...Continue reading by clicking on the title...] I have received numerous emails on this subject from both newbies and veterans so I thought it might be a good idea to write a post on what happened to the showroom traffic. Only a few short years ago you could go to any auto dealer in the country see people on dealership lots looking at cars, test driving cars and even more in the [...Continue reading by clicking on the title...] Final installment of Why Car Salespeople Fail, part one is here. Not Asking Questions Many car salesmen feel that they are being rude or pressuring the customer when they ask them questions, but not asking questions is a mistake and one of the reasons car sales people fail. It is critical to ask questions of your customer when you are trying to sell them a vehicle because [...Continue reading by clicking on the title...] You can read Part One, Part Two and Part Three Not Asking for the Sale You’ve probably heard this before, but not asking for the sale is one of the biggest hurdles to success for new car salespeople. It sounds simple, but there are salespeople showing cars, going for test drives, and doing walk-arounds, but not asking for the sale. It’s not difficult all you have to [...Continue reading by clicking on the title...] |
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