Where Has the Showroom Traffic Gone?

I have received numerous emails on this subject from both newbies and veterans so I thought it might be a good idea to write a post on what happened to the showroom traffic. Only a few short years ago you could go to any auto dealer in the country see people on dealership lots looking at cars, test driving cars and even more in the [...Continue reading by clicking on the title...]

Why Car Salespeople Fail – Part Five

Final installment of Why Car Salespeople Fail, part one is here.

Not Asking Questions

Many car salesmen feel that they are being rude or pressuring the customer when they ask them questions, but not asking questions is a mistake and one of the reasons car sales people fail. It is critical to ask questions of your customer when you are trying to sell them a vehicle because [...Continue reading by clicking on the title...]

Why Car Salespeople Fail – Part Four

You can read Part One, Part Two and Part Three

Not Asking for the Sale

You’ve probably heard this before, but not asking for the sale is one of the biggest hurdles to success for new car salespeople. It sounds simple, but there are salespeople showing cars, going for test drives, and doing walk-arounds, but not asking for the sale. It’s not difficult all you have to [...Continue reading by clicking on the title...]

Why Car Salespeople Fail – Part Three

This is the third installment of “Why Car Salespeople Fail” you can see part one here and part two here.

Lack of Commitment

Time and time again I have heard people say that they will give car sales a try because they heard that the money can be good, but giving it a try is not good enough. True success does not come from giving something a [...Continue reading by clicking on the title...]

Why Car Salespeople Fail – Part Two

Continued from Part One

Believing the Customer

The car salesman that believes everything that their customer says is practically destined to fail. You need to keep in mind that very few people enjoy coming to the car dealership to buy a car, they may want a new car, but they do not look forward to going through the process of buying a car. Many of them have [...Continue reading by clicking on the title...]