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Ron Burgundy Car Salesman and Our Image

Ron Burgundy Car SalesmanBy now I am sure you have seen some of the Dodge commercials with Ron Burgundy as the spokesman for the new Dodge Durango. Don’t get me wrong I am definitely a fan of Ron Burgundy the news anchorman and I am looking forward to the movie sequel coming out in December, but is Dodge doing us a disservice with these TV commercials? Is the car salesman image one again taking a hit being the butt of a joke that portrays the car salesman as anything less than professional?

I have talked to several car salespeople about these Ron Burgundy car salesman commercials and I have heard opinions that were all over the place. Even the Dodge salespeople that I have talked to have mixed thoughts. I am sure that Dodge’s only intent is to sell more cars or pull in more showroom traffic, but are they saying that car salesmen are a joke?

What are your thoughts?

Below are 2 videos of the Ron Burgundy car salesman commercials that are currently being shown on TV, there are more, but I haven’t seen these on TV yet (at least in my area).

Take a look at the videos and then go to the bottom of the page and express your opinion about the Ron Burgundy car salesman commercials and the car salesperson image.

Ron Burgundy Car Sales MPG

Ron Burgundy Car Salesman Ballroom Dancers

Make sure to express your thoughts below!

Thanks

KB

Car Sales Steps

Get the Book to sell more and make more!

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5 Responses to Ron Burgundy Car Salesman and Our Image

  1. Courtney December 8 at 2:35 pm #

    Selling cars is a tough job. This is just silly humor that isn’t even worthy of a second thought. I did find the line “we are going to have to spray for dancers” to be quite funny.

  2. Kim December 2 at 9:40 am #

    Hear we are talking about the Durango and Dodge isn’t paying a thing. Mission accomplished!

  3. Frank October 17 at 12:21 am #

    I think sometimes people read into something to much. There is like 11 million people in the united states alone. Not everyone is going to agree with the commercials but you are certainty talking about it. That is what the dealership wants. The last thing the dealership wants to do is put down the people putting the food on their tables, so for all you people that work there believe me that’s the last thing they want to do is make you look bad. c’mon laugh a little its good for you and no I don’t work there.

  4. Ricardo Acosta October 11 at 10:11 am #

    Definitely, no sense , not even humor I think they lose money in that comercial

  5. Chris October 10 at 9:54 am #

    I would be totally embarrassed if I were selling new Dodges. These are very poorly done!!

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