Telling is not selling and being a car salesman requires you to sell your customer rather than tell them. Most people are very skeptical when it comes to believing what other people say unless they are a trusted and respected source. They will believe someone that they know or have a reputation of being honest and sincere. People are resistant to having other people TELL them anything and especially a good car salesmen.

Being a Car Salesman and Our Image

Be A Car Salesman and Get Your Customer Engaged

I don’t think I have to tell you this, but I will anyway. Most people don’t trust car salesmen or car dealers. Being a car salesman may not be the most glamorous career, but when you can earn a six figure income selling cars for a living you should be able to be proud of what you do.  The average consumer is bombarded by the media and society with stories of how bad and dishonest car salesmen are and that they are not to be trusted. To be a good car salesmen and especially a successful one, we need to overcome the image that the average person has of our profession.

Be a Car Salesman and Get Them Involved

Lets get back telling and selling. Being a car salesmen to some is telling their customers about the car they are trying to sell. When you tell car buyers about the great features a car has they are often resistant to what you are saying. You need to get them involved, you need to have them experience the features. They need to see, hear and feel the features you are talking about. When they get involved and use their senses to experience these features their emotions become involved. When you show them and get them involved they will start believing in you and what you are selling.

Get your customer involved so they experience and feel the benefits. Get their emotions engaged and you will overcome their resistance. The car buyer that buys with logic alone pays a “Mini” but the car buyer that uses their emotions can help you create a very nice commission. Being the car salesman or car saleswoman that can get their buyers emotions involved in making their decisions is a good car salesman that has the potential to earn a six figure income.

Stop telling and start selling by getting your customer to see, feel, smell, touch and hear. When your words match their experiences you become believable and maybe even trusted so you can sell more cars and make more money.

Later, Fresh Up on the Lot
K.B.

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Anyone Can Learn How To Be a Good Car Salesman

Just about anyone with a pulse can learn how to be a car salesman or car sales woman (just kidding), but sometimes it seems like that is the only requirement. Incidentally you don’t need a college education to sell cars, your most important attribute is your attitude. I have seen so many new sales people go through training and then hit the sales floor only to have them quit in the first thirty days. The ones that last longer than thirty days rarely make it ninety days. The ones that do last are people that have sold cars before or had some type of sales experience in a closely related field. Don’t get me wrong there is that one newbie every once in a while that catches on and becomes a car salesman that never had any sales experience.

Do You Really Want to Be a Car Salesman

It’s true that a career in car sales is not a physically demanding job. You can earn a six figure income, dress in nice clothes, talk to different kinds of people and never break a sweat. Sounds like a dream job, right? You may want to know how to become a car salesman, but that is not enough. As I mentioned earlier, almost anyone can become a car salesman. If you are going to make a living selling cars you need to be a successful car salesman that has a goal of being a great car salesman.

Requirements to Be a Good Car Salesman

To become a good car salesman you need to have a mental toughness because selling cars is mentally and emotionally challenging. You need thick skin and the ability to control your thoughts, words and emotions.  You need to be able to carefully choose and use your words, expressions and gestures to support the sales process and be able to change and adapt to the different customers and situations.

You will be put together, tested and tried on by customers and sales managers that will at times have you wanting to knock them out, cuss them out, throw them out or walk out yourself. Your ability to control yourself can make a huge difference in you car salesman commission and car salesman income. If you are currently a car salesman you know exactly what I am talking about because you have already had your on the job car salesman education. One of the sayings that I try to remember is: “Don’t get mad, get even by selling them a car”. Then I put on my game face and do my best to sell them a car and make a nice big front end gross. It doesn’t always work, but it does more times than it doesn’t. Sometimes we just have to suck it up to sell a car.

Do You Still Want to Know How to Be a Good Car Salesman

If you still want to become a car salesman pick-up the classifieds and look under the help wanted section. Check the automotive section and I am sure you will find a handful of car dealers that are looking for car salesmen. Dealerships rarely require anything more than a high school diploma because you receive a car salesman education from the dealership. The turnover in the car business is quite brisk so I am sure will find some dealers that are looking to add a car salesman or two. If you have the desire and the mental fortitude to become a car salesman then start talking to some car dealers and begin your car sales training because you can be a better car salesman and a successful car salesman.

I think a career in car sales is great opportunity for those that can cut the mustard. Where else can you laugh and have fun doing your job yet still have the potential to make a six figure income. All jobs have their ups and downs, but car sales can be a great career choice if you have what it takes to become a successful car salesman. Just remember to give it a fair chance, it will take you a while to get used to the business and get through your initial on-the-job car salesman education. Don’t make the mistake of calling it quits before you even get started making the big bucks.

Later, Fresh Up On the Lot

K.B.

P.S.

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Various Car Buyers Emotions

Some car buyers emotions are concerned with having a sunroof, alloy wheels and leather seats. That way they can feel good about driving around and showing their friends their new car. They want to feel important, or cool, or impressive when they are driving their new car. Being a car salesman means that you are going to discover those emotions and use them to your advantage to sell them a car. The car sales professional understands this type of car buyer and has probably closed many a deals by selling to their customer’s emotions.

The Logical Car Buyers Emotions

Understanding the car buyers emotions of the mooch or logical buyer is much harder to do, but it can be done. Their car buying emotions aren’t focused around the car and the options as much as they are focused on getting a good deal. Their emotions are more concerned with their pride. To this car buyer a new car is a commodity and they know that they can go to a dozen different new car dealers and get the same car. This car buyer is willing to drive an hour out of their way to save a few bucks because their car buying emotion is called pride. They couldn’t live with themselves if they didn’t feel that they got a good deal. Rather than show their new car to all their friends they are going to tell all their friends about the great deal they negotiated and how they beat the car salesman.

Become Friends for Their Car Buyers Emotions

This emotion of pride is much harder to discover and even more difficult to sell around because it will impact your car salesman income. Besides the emotion of pride you need to be able to appeal to another one of their emotions. It may be the convenience of living close by, free oil changes, free car washes or anything that he may think is valuable. You will have to treat this buyer with respect and understand his need to get a great deal. You will have to let him know that getting a great deal when you buy something is as important to you as it is to him.

Let him know that you are on his side against the sales manager because you would rather sell a car and only make a couple dollars than sell nothing. Let him know that you are counting on him to tell his friends how good of a deal you got him so he will send his friends to buy from you. Tell him about the bird-dog program at your dealership and how can can get a check when he sends in a customer that buys a car. The better you get to know your customer and what is important to them the easier it will be to sell them a car.

Selling a car to a mooch or to the all about the price customer is never fun, but selling cars for a living means you need to take the good with the bad.  A mini is better than nothing and it can help your monthly volume bonus. To make that six figure income you will need to close a few more of those tough ones to increase you car salesman income with monthly volume bonuses.

It may not seem like car buyers emotions but it really is, it just depends which emotions they use. There are a huge range of emotions that can influence the car buyer, it can be one emotion or many. The next time you get one of those car buyers that is all about the price think of this car salesman tip and try to find the emotions that are important to them.

Later, Fresh Up on the Lot

KB

Are tapping into the emotions of your car buyers?

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You start wondering why you are selling cars for a living and you are concerned about your car salesman income. You know that the days of the month are clicking by and you have not sold a car. You don’t want another weekly check that is a draw that is not enough to pay for lunch and coffee for the next week. All you can think of is how desperate you are to sell a car. You taking every up you can get.

Being Desperate and Selling Cars for a Living Does Not Work

It is strange and the only to describe this occurrence is to compare it to the way an animal can smell fear. When you are selling cars for a living and you desperately need to sell a car your car buyer can sense or smell your desperation. They can some how feel how badly you need to sell a car and are more resistant to connecting with you. They are not usually consciously aware that you are desperate, but they sense it and naturally back away.

The Newbie and Selling Cars for a Living

This desperation is very common to Newbies and Green Peas when they start selling cars for a living, but it can happen to even the most experienced auto sales professional. Being aware of this situation can help tremendously, but more importantly you need to change the way that you think and interact with your customers.

Regardless of how desperate you may be to sell a car you need to stop focusing on that fact and focus on your customer. Successfully selling cars for a living is dependent on your ability to focus on the customer in front of you. They are talking to you because they want to buy a car. Period. They need to feel that you are concerned about their wants and needs instead of your own. It is important for you to make them feel comfortable so they can say Yes, I will take that deal.

Car Salesman Tip: No matter what your customer thinks or asks, tell them that selling cars for a living has been good and things are going great. Sales have been good and your car salesman income has hardly changed. Let them know that the economy has had very little impact on your sales because your repeat business has been keeping you busy. Tell them you have had practically no change in your sales because get lots of referrals from happy customers.

Selling cars for a living and hitting that six figure income is dependent on you making your car buyer think that they are buying a car because it is a good deal and they want the car, not because you need to sell a car.

Later, Fresh Up on the lot.
K.B.

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I am not familiar with every car sales training program that is in use today, but all of the ones that have I seen have been good. They are basically all the same, they usually combine the steps into less or expand them into more steps of the car sale. I am in favor of any system that sells cars and adds to your car salesman income. My point of this post is to urge you to learn the system thoroughly and put it to good use.

Car Salesman Training and the Newbie

I have seen many sales people start a career in car sales and start selling cars by following the car sales training system to the letter and the car sales script. Then after a short time they start getting a big head and think they are hot stuff. So then they start skipping steps and short cutting the system. They start thinking that they know better than the system that was designed by an auto sales professional. This professional sales trainer has been in the car business for years and has tested and retested the system before putting it into use at a car dealer.

Then the Newbie that started skipping steps is seeing their sales dropping off and they are wondering why. The why is their short cutting of the car sales training system. I have seen this happen to newer sales people more times than I can remember. Some of them realize what they are doing, so they go back to the basics and start selling cars again. Some of them just keep trying to sell cars without going back to the system or don’t listen to people that tell them to go back to the basics and they eventually starve themselves out of a car sales career.

Tweaking the Car Sales Training

I am not advocating that anyone should deviate from the automotive sales training system that you car dealership requires you to use to sell cars, but there is always a little room for some tweaking. By tweaking I mean adding some personality. If you are going to hit that six figure income selling cars you need to be able to adjust the system slightly to be able to build rapport with more different kinds of car buyers. learn some of the car sales techniques that your fellow sales people use and start using them yourself.

The more car buyers that you can build rapport with, the more cars you will sell. If your car sales training has car sales scripts, adjust those scripts slightly so you do not sound like a robot or parrot. Get to know your lines and scripts so that you can deliver them with a twist so that it sounds like it is coming from you rather than a canned script. Depending on your customer tailor your lines, questions and word tracks so they sound like they are your natural way of talking. The more natural your conversation sounds, the more comfortable your car buyer will be. Remember, people buy from people. if they feel comfortable they are much more likely to buy from you, bringing you closer to that six figure car salesman income. With time and experience you will also develop your own car sales techniques for selling cars. How to be a good car salesman or car sales woman means the more you can adapt to your customer, the more you can earn as a successful car salesman.

Stop back often for more on Car Salesman Training.

Later, Fresh Up on the Lot
K.B.

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