The next thing I saw was the real scary part of the picture. I saw a potential customer pull in the lot and take a look at the pack or group of car salesman that was watching them like a wolf watches their prey and instead of pulling into a parking space and getting out of their car, they drove through the rows of new car inventory and out of the lot on the other side. They didn’t even pause to look over some of the cars, they just continued through the lot and off to some other dealership.

Was it that they didn’t see anything they liked or was it that they didn’t want to be pounced on by a pack of wolves. We will never know because they left without a single word. Did they come to wrong dealership by mistake and not realize it until they were already in the lot? Maybe they didn’t see the 50 foot sign and logo before they pulled in the lot. Maybe they didn’t see anything they liked as they quickly drove through 200 plus new cars of every color, model and trim level. I guess they were “Just Looking” real fast.

Am I being sarcastic? You bet I am. The likely scenario is that the potential car buying customer saw a pack of wolves licking their chops and they would rather not be go through that experience. They saw the classic negative stereotype of the car salesman and they changed their mind. Hopefully they wanted that brand of car and they will be back a little later or another day, but it is more likely that they decided to stop at another dealership and if they run into a professional car salesman rather than a wolf-pack they will buy a car. Oops, there goes another car salesman commission.

When we are talking about car buyers, we are talking about people that believe the worst when they come to the car dealership. So when they see a group car salesmen standing together in plain sight they assume that they will be pounced on by all of them and pressured to buy a car. Except for the boldest of car buyers, most potential customers would rather drive off the lot and go somewhere else than deal with the wolf-pack.

I don’t think I need to say it, but I will anyway. Break it up, split up, get away from the door and if you must be in a group take to the back of the dealership where the customers won’t see you. A car sales professional does not hang in the pack at the front of the showroom, they are usually out in the lot making note of inventory where they can approach a customer on a one on one basis which most customers prefer (just a car sales tip). This is more about common sense than about car salesman tips, because you know that the car salesman and car saleswoman wolf-pack is not the dealership’s welcoming committee, but rather car sales people waiting for a fresh up so they can increase their car salesman income.

Later, Fresh Up on the Lot

K.B.

Are you waiting to Read the Book or is a Six Figure Income Selling Cars not Important?Similar Posts:

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• Why Car Salespeople Fail – Part Five

If you have been selling cars for a living for any length of time you don’t need any car salesman tips to know that the happiest customers usually pay the most profit and the most difficult customers usually pay the least amount of profit. Strange how that works, isn’t that. The difference is the perspective of the car buyer. The customer that comes on the car lot and expects a good experience usually has a good experience, but the other side is also true. The customer that comes on the lot and expects a bad experience will usually get just what they expect. (this should be part of your car sales training)

Car Salesman Tips – Reinforce or Change Their Perspective

Your car salesman income depends on you being able to detect the type of customer you are working with and change or reinforce their perspective. If you get the customer that expects a good experience it is pretty easy for you to accommodate them. They usually have a good attitude and they are usually pretty easy to work with, you don not need any car salesman tips to work this type of customer. When they are nice and pleasant to work with you usually become nicer and easier to work with. You end up feeding off of each other and everybody ends up happy.

Car Salesman Tips-The Car Buyer Perspective

The key point of this car salesman tip is to learn how to change the perception of the car buyer that expects to be taken advantage of or manipulated. Usually this customer will cause you to react in a certain way or to say certain things that will actually reinforce what the car buyer thinks is going to happen. You might not even be aware of your reactions, they are often unconscious. The way of feeding off of each other in the above example is the same way with this type of customer, except nobody ends up happy. You actually feed off of each other in a negative way. Then before you know what happened they say they have to go and you added another Be Back to the list.

Car Salesman Tips – Change You to Change Them

Give this car salesman tip a try by paying close attention to your reactions and words when you get the customer that expects a bad experience. If you are aware of how you react and what you say then you can make an effort to control your reactions. When you control your words and actions rather than react you can change their perspective of the situation. Treat this customer like the car buyer that is easy to work with. When you treat them like the best customer you ever had, that will have an effect on them that will start to soften them and make them more enjoyable.

Treating the difficult customer is one of the greatest challenges of being a car salesman, but if you can change their perspective it will be worth the effort. I have found that when I can turn around that difficult customer and sell them a car, they usually become my best source of referrals. By being able to sell the easy car buyers and the hard to deal with customers you will get yourself much closer to that six figure income of an auto sales professional and more satisfying car sales career.

Later, Fresh Up on the Lot
K.B.

Did you Read The Book…….to be a Better Car Salesman…..Click Here NOW and take a Look!

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