Enthusiasm Sells Cars – It Really Does

OK, I am talking about doing some acting here, but we act everyday when we have a career in car sales. We are on stage when we are with a customer, so being excited and letting the car buyer see that excitement can help, because enthusiasm sells cars. Your customer will get more excited and more enthused when you are enthusiastic. This is rarely a part of your car sales training because it is hard to teach enthusiasm. When you are excited, positive and upbeat about things it is contagious. This emotion will start to rub off onto your customer and make them focus more on the positive side of buying a car rather than the negative side.

I Love Emotional Buyers and the Emotion of Enthusiasm Sells Cars

People naturally get swept up into excitement and enthusiasm when they are surrounded by what they think is natural and authentic excitement. The car buyer will naturally start to be enthused if you are, people want to belong and feel that they are part of what is going on. Being a car salesman or car sales woman means you need to be enthusiastic about the car or the deal without going too far.

Enthusiasm Can Sell Cars – But Not Too Much

When you are going on stage, so to speak be careful not to overdo the enthusiasm. If you go too far you will come off like a cheesy and phony car salesman that we are trying to avoid as a Auto Sales professional. Going too far will turn you car buyer into a car shopper or a Be Back (you know what we think about Be Backs). The important part of this car salesman tip is that you want to be enthusiastic about the customer, the car, the deal and your dealership, but you want to turn it down when it comes to the car buyer making a buying decision (your car salesman income depends on it).

You want your car buyer to believe that you only want them to buy the car if they really want the car. You don’t want them to think you are excited about them buying the car unless they are excited (they will be excited if you have done your job). Getting just the right amount of enthusiasm is the key to making a six figure income. Remember, enthusiasm sells cars, but it is easy to overdo it.

Later, Fresh Up on the Lot
K.B.

Are You Making a Six Figure Income Selling Cars?……..if not….GET THE BOOK!

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After taking your customer on a test drive, park close to the entrance of the service department and enter the building as a service customer would. Walk them through the shop and point out specific areas and be enthusiastic. Of all the car salesman tips walking them through the service department and showing them specific areas will make them more comfortable with your dealership along with helping them picture owning the new car and doing business with your service department.

Car Salesman Tips - Service Walk

Many car salesman tips talk about walking a customer to service during the delivery process, but we all know that after they bought a car and signed all their paperwork they just want to get in their new car and leave. When you take a customer on a service department walk through before you sell them a car they are more receptive and not in such a hurry to leave.

After you have walked your customer through the shop area take them past the service writers and service manager or director. If they are available go ahead and introduce them as a new customer and mention that you wanted to show them how easy it is to do business with the service department. Building value in your service department is one part of the car salesman tips that also helps build value in the car dealership overall and their good car salesman or woman. That’s you.

When you build more value in yourself and your car dealership your customer’s buying decision become easier and your closing ratio starts to climb. We know what happens to your car salesman income when that happens.

Be sure to sign up on the right for more car salesman tips to become a great car salesman.

Fresh Up on the lot!
K.B.

Are you making enough money Selling Cars?  ……..if not GET THE BOOK!

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