The next thing I saw was the real scary part of the picture. I saw a potential customer pull in the lot and take a look at the pack or group of car salesman that was watching them like a wolf watches their prey and instead of pulling into a parking space and getting out of their car, they drove through the rows of new car inventory and out of the lot on the other side. They didn’t even pause to look over some of the cars, they just continued through the lot and off to some other dealership.

Was it that they didn’t see anything they liked or was it that they didn’t want to be pounced on by a pack of wolves. We will never know because they left without a single word. Did they come to wrong dealership by mistake and not realize it until they were already in the lot? Maybe they didn’t see the 50 foot sign and logo before they pulled in the lot. Maybe they didn’t see anything they liked as they quickly drove through 200 plus new cars of every color, model and trim level. I guess they were “Just Looking” real fast.

Am I being sarcastic? You bet I am. The likely scenario is that the potential car buying customer saw a pack of wolves licking their chops and they would rather not be go through that experience. They saw the classic negative stereotype of the car salesman and they changed their mind. Hopefully they wanted that brand of car and they will be back a little later or another day, but it is more likely that they decided to stop at another dealership and if they run into a professional car salesman rather than a wolf-pack they will buy a car. Oops, there goes another car salesman commission.

When we are talking about car buyers, we are talking about people that believe the worst when they come to the car dealership. So when they see a group car salesmen standing together in plain sight they assume that they will be pounced on by all of them and pressured to buy a car. Except for the boldest of car buyers, most potential customers would rather drive off the lot and go somewhere else than deal with the wolf-pack.

I don’t think I need to say it, but I will anyway. Break it up, split up, get away from the door and if you must be in a group take to the back of the dealership where the customers won’t see you. A car sales professional does not hang in the pack at the front of the showroom, they are usually out in the lot making note of inventory where they can approach a customer on a one on one basis which most customers prefer (just a car sales tip). This is more about common sense than about car salesman tips, because you know that the car salesman and car saleswoman wolf-pack is not the dealership’s welcoming committee, but rather car sales people waiting for a fresh up so they can increase their car salesman income.

Later, Fresh Up on the Lot

K.B.

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Car Sales Tip

This is a good saying to keep in mind when you are working with a potential car buyer. When you start pushing your customer too early they usually back off and start to sell you on why they are not buying a car today. Anybody that has been selling cars for a while knows that they need to back off and focus on building rapport. A good car salesman will listen to them carefully and ask questions.

People like to talk about themselves, but not until you build some rapport with them. Once you break down some of those barriers you can get them talking. Once they open up and start talking they will start revealing some of the information you can use to sell them a car. A good car salesman will listen twice as much as they talk and that will lead to a nice car salesman income.

A good car sales tip is to listen carefully and read between the lines. You are the car sales professional so you need to sell them, not them selling you. Keep that thought in mind when you start hearing your customer pitching you who the car salesman or saleswoman is, you or them.

I have sold many customers a car that said: “we are only shopping today, we will be buying next week after we get a chance to look at some other cars”.

Two people meet and one gets sold……which one will you be?

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