Sell More Cars with Be Backs

We all joke about Be Backs, but you can sell more cars when you work the ones that don’t buy from you. I am not saying that you should buy their story about coming back because they are usually just looking for away to get out. However research shows that very few sales people, somewhere fewer than 10% actually follow up on their customers after [...Continue reading by clicking on the title...]

I Can’t Make Any Money Selling Internet Car Customers

It is time to get with the program because the world is changing and before you know it everyone will be an Internet customer. Smart phones, iPads, Kindle Fires and the like are growing at a phenomenal rate and I don’t see it changing anytime soon. If you have been complaining that you can’t make any money on Internet customers you are not alone, but [...Continue reading by clicking on the title...]

Why Car Salespeople Fail – Part Three

This is the third installment of “Why Car Salespeople Fail” you can see part one here and part two here.

Lack of Commitment

Time and time again I have heard people say that they will give car sales a try because they heard that the money can be good, but giving it a try is not good enough. True success does not come from giving something a [...Continue reading by clicking on the title...]

Getting More Showroom Traffic and Ups

I get a lot of emails asking about how to get more showroom traffic and Fresh Ups, but the answer is not an easy one. It is a two part answer and one part is the responsibility of the dealership and their advertising budget for print, radio or television, but across the country more dealers are lowering their traditional media spend and raising the Internet [...Continue reading by clicking on the title...]

What Do You Think About Selling Cars

There is no question that we all sell cars to make money, but what do you think about the selling profession? Are you proud of what you do or do you avoid the question? Is being a car salesman a dignified occupation? Many people see the automobile salesperson as a less than desirable person and they believe selling cars for a living is beneath them. [...Continue reading by clicking on the title...]