Of course they are just looking, at least until you give them a reason why they should buy a car from you and your dealership. They are testing the waters and putting up the classic barriers to keep you from getting too close. If you watch a new or average car salesperson approach a customer and they say those dreaded words you see the impact that it has on the car salesman.  Almost instantly you can see their posture and expression change. The customer just knocked the wind out of their sails. The loose their steam and the chances of selling this customer a car is probably been reduced by at least 50%.

Just Looking the First Defense Against the Car Salesman

This is the reaction that most car buyers want to get from a car salesman when they tell them they are not buying today. They think that you are not going to try and sell them a car if they tell you they are just looking. They really do believe that you will back off and believe it or not some sales people do back off. They give up in their head before they even got started. The good car salesman understands that these are simply tools that the car buyer uses to try and remain in control. The successful car salesman will not even flinch when the car shopper says they are just looking, they won’t skip a beat and with a big smile they say “That’s great, now that you have taken all the pressure off of me let’s take a look at some cars” and then they continue to move through the steps of the sale.

Just looking is what you will hear from most car buyers when you first greet them, but that is the better than the big mouth that walks in the door and asks “Who wants to sell a car today”. When the customer is just looking it really means that they are looking for a professional car salesman or car saleswoman. They want someone that knows what they are talking about, not overbearing or pushy.

They want a professional…is that you?

Later, Fresh Up on the Lot

K.B.

Did you read the Car Salesman Guide yet?

It’s more than Car Sales Tips or Car Salesman Tips.Similar Posts:

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Let’s Sell More Cars

One of things that I have learned after selling cars for any period of time is that most car sales people become conditioned. After you talk to so many people and taken so many test drives you become conditioned. You have been talking about all the features of new cars for so long that they are not special to you. They are the same old thing, day and day out. Then you begin to leave out some of these features in your walk around which will have a big impact on your ability to sell more cars.

You know about all these great features but your car buyer does not. If just one of these features is important to your car buyer and you did not talk about it and the car salesman at the car dealer they just came from earlier or yesterday talked about it there is a good chance they are going to prefer the other car and sales person. The car from the other dealer may have been a similar car with the same feature, but your competitor told them about the feature and you did not. We would think that if this feature was important to then that they would ask about it, but from experience we know that the car buyer is sometimes too shy or embarrassed to ask all those questions and instead they assume. When they assume you could lose a sale and your competitor will sell more cars. They won’t tell you why they are not buying today (they rarely do), and they go to the other dealer and buy a car.

Selling More Cars by Thinking Like the Car Buyer

You average car buyer may only buy a new car every 4 or 5 years and things can change a lot since the last time they bought a car. Some of the features that are standard in cars today were options or not even available 5 years ago. Get in the habit of thinking like the customer. Ask the questions, find the Hot Buttons, and get in their head. You might be sick and tired of talking about something like ABS brakes and you just mention that your car has that feature, but you need to tell them what ABS brakes can do for them. Give them a common scenario about how ABS brakes can keep them from having an accident. A scenario that makes them understand that they will be much safer in your car. Yes, almost all cars have ABS brakes today, but if you tell them and give them a scenario and your competitor does not your car is going to be the car buyers choice. This might sound too simple for a car salesman tip, but I see it happen all the time and the salesman that does talk about all the features will sell more cars.

Tell Them and Sell More Cars

I used ABS brakes as example above, but they are so many features in today’s new cars that you can talk about with the customer to sell more cars. Obviously not ever feature is going to be important to everyone, buy if you leave out the one feature that is important to you car buyer you might lose the sale and your car salesman income. You might not need to cover every feature as long as you can get in to their head and find out the ones that are important. We all know how important it is to tailor your process and procedure to the different types of car buyers that we meet every week. The better you cover the features that are important to them the closer you will be to that six figure income and sell more cars.

Later, Fresh Up On The Lot
K.B.

Start making more car salesman commission and selling more cars….Read The Book!Similar Posts:

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Various Car Buyers Emotions

Some car buyers emotions are concerned with having a sunroof, alloy wheels and leather seats. That way they can feel good about driving around and showing their friends their new car. They want to feel important, or cool, or impressive when they are driving their new car. Being a car salesman means that you are going to discover those emotions and use them to your advantage to sell them a car. The car sales professional understands this type of car buyer and has probably closed many a deals by selling to their customer’s emotions.

The Logical Car Buyers Emotions

Understanding the car buyers emotions of the mooch or logical buyer is much harder to do, but it can be done. Their car buying emotions aren’t focused around the car and the options as much as they are focused on getting a good deal. Their emotions are more concerned with their pride. To this car buyer a new car is a commodity and they know that they can go to a dozen different new car dealers and get the same car. This car buyer is willing to drive an hour out of their way to save a few bucks because their car buying emotion is called pride. They couldn’t live with themselves if they didn’t feel that they got a good deal. Rather than show their new car to all their friends they are going to tell all their friends about the great deal they negotiated and how they beat the car salesman.

Become Friends for Their Car Buyers Emotions

This emotion of pride is much harder to discover and even more difficult to sell around because it will impact your car salesman income. Besides the emotion of pride you need to be able to appeal to another one of their emotions. It may be the convenience of living close by, free oil changes, free car washes or anything that he may think is valuable. You will have to treat this buyer with respect and understand his need to get a great deal. You will have to let him know that getting a great deal when you buy something is as important to you as it is to him.

Let him know that you are on his side against the sales manager because you would rather sell a car and only make a couple dollars than sell nothing. Let him know that you are counting on him to tell his friends how good of a deal you got him so he will send his friends to buy from you. Tell him about the bird-dog program at your dealership and how can can get a check when he sends in a customer that buys a car. The better you get to know your customer and what is important to them the easier it will be to sell them a car.

Selling a car to a mooch or to the all about the price customer is never fun, but selling cars for a living means you need to take the good with the bad.  A mini is better than nothing and it can help your monthly volume bonus. To make that six figure income you will need to close a few more of those tough ones to increase you car salesman income with monthly volume bonuses.

It may not seem like car buyers emotions but it really is, it just depends which emotions they use. There are a huge range of emotions that can influence the car buyer, it can be one emotion or many. The next time you get one of those car buyers that is all about the price think of this car salesman tip and try to find the emotions that are important to them.

Later, Fresh Up on the Lot

KB

Are tapping into the emotions of your car buyers?

You should be, you can learn how to be a good car salesman just read the book!Similar Posts:

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The Car Buying Hot Buttons

Sounds simple and logical, but selling cars for a living is much more than being logical. The auto sales professional understands that getting into their head is how you make the real money. When you can connect with the car buyer and learn all of their car buying hot buttons you are much closer to selling them a car. The problem is that car buying hot buttons are emotional and most people try to hide their emotions when they purchase a car. They keep them a secret for various reasons. Some car buyers are afraid of being take advantage of, some are embarrassed and some try to be logical and sensible.

Finding the Car Buying Hot Buttons

Finding your customer’s car buying hot buttons are not always an easy task. Very often the difference between the Newbie or Green Pea and the top sales people is the ability to find ALL of the car buyer’s hot buttons. I have seen it more times than I can remember where a Newbie is pushing the car buyer’s hot button of having a blue car, but is not aware of the hot button of wanting a sun roof. Then they get them at their desk and start grinding this customer to buy the car and all they do is create a “Be Back”. I took the turn and after 10 minutes I sold them a blue car with a sun roof.

This customer was hiding their car buying hot buttons of wanting a sun roof because they thought that they were asking for too much or being frivolous. They were embarrassed to bring up the sun roof desire and the Newbie didn’t drag it out of them. It wasn’t logical for the car buyer to hold back this desire, but everyone is different. That is the real key to car buying hot buttons, everyone is different. If you are trying to work with a car buyer using logic you will probably lose. Your logic is not their logic.

The Real Car Buying Hot Buttons

The example I gave above is quite simple and not one that most car salesmen would miss, but it was an actual example. My point of this car salesman tip is that every single car buyer is different. The car buying hot buttons are different for every single buyer, some have one or two hot buttons and some may have a dozen. Your job of being a car salesman is to find ALL the hot buttons and sell a car. Your car salesman income will increase when your ability to find ALL of the car buying hot buttons increases.

Car Salesman Tip: Car buyers buy cars based on emotion, yes even the mooches and geeks buy cars with emotion. I will cover this subject of emotion and buying cars in a future post.

Later, Fresh Up on the Lot
K.B.

Find the Car Buying Hot Buttons

Hit their Hot Buttons and Make More Commissions…..GET THE BOOK!

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The Average Car Salesman Questions

You hear or see questions all the time asking how much does the average car salesman job earn or how many cars does the average car salesman sell. The average new or used car salesman doesn’t sell any cars or earn anything. There is no such thing as an average car salesman in the car business. I have seen car sales people earn less that $18,000 a year and others that earn a very nice six figure income. These same people may sell 3 or 4 cars a month while others may have sold 30 cars a month. Selling cars for a living is not a job that can be averaged out in order to make outsiders understand the car business because there is nothing average about a car sales career.

The Average Car Salesman is Never Average

A career in car sales is not one where “most” people can be successful. The good car salesman that sells car for a living is the farthest thing from the average car salesman. In fact a successful car salesman‘s success is dependent on their ability to connect and build a bond quickly with a very wide range of personalities. They can read their customer and adapt in seconds. They can read body language, they have the skills of a lie detector and they can change anything they need to change to build rapport with a potential car buyer.

The good car salesman might be compared to a chameleon for their ability to change and adapt to the situation at hand. Now I ask you, do you call that an average car salesman?

The Average Car Salesman Breakdown

When it comes to the breakdown of the “average car salesman” (being sarcastic) you have the following;

Newbies, Green Peas and Weak Sticks: They sell anywhere from 3 to 6 cars a month. The Newbies and Green Peas are understandable, buy if you are selling 3 to 6 cars a month for any length of time it is time to look for a new profession. Either they can’t close a door behind them or they just don’t care. Either way they are wasting “Fresh Ups”, time to move on.

The next group is hard to put a label on because is consists of a wide range of sales people (maybe, average car salesmen-being sarcastic again). The car sales people in this group range from 6 to 12 cars a month depending on their efforts, motivation, personal work ethic and ability to connect with different personality types. They might earn $25,000 a year up to $75,000 a year. They could be a the best car salesman at their dealership if they would make the effort and hone their skills.

The last group has been called many different names. Some call them veterans (but they may have been selling cars for a living for less than a year). Some people call them closers, top sales people, sharks, and a whole host of other names. They are the Top Sales People. They are selling cars consistently, month in and month out. They may sell anywhere from 16 to 30 cars a month and the are making a six figure income. Very often this group of car salesmen and car sales women sell 20% of a car dealers total volume. They close deals, sell extras, get referrals, make more gross and deliver lots of cars. They know how to connect with customers, sell cars and make a nice car salesman commission.

Now, back to the issue at hand. Can you tell me which one is the average? That’s right, there is no such thing as an average car salesman. Only successful ones and ones that are becoming the best car salesman at their dealership, the rest need to go.

Later, Fresh Up on the Lot
K.B.

Don’t be an average car salesman, be the Best Car Salesman and Make a Six Figure Income Selling Cars…GET THE BOOK!

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