Sell More Cars with Stories

Have you ever heard the saying “stories sell”? If not you should pay close attention because there is merit in that saying. I am not saying that you need to make up tall tales or spin a yarn, but you should collect the stories that your customers tell you and tell them to your prospective customers when the scenario applies. You will sell more cars [...Continue reading by clicking on the title...]

Sell More Cars with Be Backs

We all joke about Be Backs, but you can sell more cars when you work the ones that don’t buy from you. I am not saying that you should buy their story about coming back because they are usually just looking for away to get out. However research shows that very few sales people, somewhere fewer than 10% actually follow up on their customers after [...Continue reading by clicking on the title...]

Why Car Salespeople Fail – Part Four

You can read Part One, Part Two and Part Three

Not Asking for the Sale

You’ve probably heard this before, but not asking for the sale is one of the biggest hurdles to success for new car salespeople. It sounds simple, but there are salespeople showing cars, going for test drives, and doing walk-arounds, but not asking for the sale. It’s not difficult all you have to [...Continue reading by clicking on the title...]

Sell More Cars – Stop Trying So Hard

We have all asked ourselves how we can sell more cars and I found that one of the best ways to do that is to stop trying so hard. Sounds crazy, but I have seen many veteran car salesmen and myself included focus on selling a certain number of cars in a week or several days so they can hit bonus level only to blank [...Continue reading by clicking on the title...]

Being a Car Salesman or Saleswoman

Have your considered being a car salesman? There are a lot of misconceptions, lies, opinions and rumors about being a car salesman, but the negatives ones that I have heard and tracked down usually come from people that could not live on their car salesman income. This is not very unusual because there are many people that enter and leave a career in car sales [...Continue reading by clicking on the title...]