Sell More Cars with Stories

Have you ever heard the saying “stories sell”? If not you should pay close attention because there is merit in that saying. I am not saying that you need to make up tall tales or spin a yarn, but you should collect the stories that your customers tell you and tell them to your prospective customers when the scenario applies. You will sell more cars [...Continue reading by clicking on the title...]

10 Things Every Car Salesman Should Know

Whether you are just starting out in the car business or if you have been around since the good old days these are the 10 things every car salesman should know. Things have been changing in the car business very rapidly over the past few years, but these remain to hold true and probably will as long as we are selling cars.

1. Two People Meet [...Continue reading by clicking on the title...]

Who Makes the Better Car Salesperson – Man or Woman?

Take a look out on the showroom floor of any 100-car dealerships around the country and you would probably be lucky to find 75 car saleswomen. What was typically a profession that was once considered suitable only for a man is slowly changing, but it is changing. Ten or fifteen years ago you would have been lucky to find 10 women selling cars for a [...Continue reading by clicking on the title...]

Where Has the Showroom Traffic Gone?

I have received numerous emails on this subject from both newbies and veterans so I thought it might be a good idea to write a post on what happened to the showroom traffic. Only a few short years ago you could go to any auto dealer in the country see people on dealership lots looking at cars, test driving cars and even more in the [...Continue reading by clicking on the title...]

Objectives of the Car Dealer BDC

The primary objective of the car dealer BDC is to get them in the door because they can’t buy a car over the telephone. People that call into an automobile dealership are looking for information, it could be questions about service, it might be about your store hours and it might be about a particular car that they are looking to purchase. Here at CarSalesProfessional.com [...Continue reading by clicking on the title...]