Selling Cars and Closing Ratio

Some say the industry average is 17% and others say about 20%. However when you talk about the average closing rate of selling cars for a car salesman you are also including the “Newbie”, “Green Pea” and the 3 or 4 cars a month car salesman. That is unacceptable for a car salesman that is going to make a six figure income. Your closing rate needs to be closer to 35% and sometimes it will be much higher.

Now don’t take this the wrong way, we can all have days where our closing rate is 0%. Take a look at your closing rate for the whole month or two months combined to get a more realistic picture. I have had months where my closing rate was around 60%, but that was because I was delivering cars and didn’t have much time to take fresh ups even though I wanted to sell more cars.

Know Your Numbers When Selling Cars

If you are going to continue selling cars for a living you need to know your numbers. The car dealership where you sell cars may already track your closing ratio and numbers. Maybe your sick of hearing about the closing ratio and number of Ups taken, but you really need to know your numbers. Track your own numbers for selling cars so you can focus and improve on the areas you need to address. Remember, selling cars is like having a business of your own.

It’s hard to track your progress if you are not tracking your numbers. Closing ratio is only one statistic. Another number to track that helped me tremendously was the average front end gross per car sold. Again this is not a number that means too much unless you look at it on a monthly basis. I closely tracked my front end gross for each sold car and focused on increasing that number. I would think about that number every time I was going in for the close and talk a little more or work a little harder to get that extra hundred or a couple of hundred dollars. I knew that each hundred dollars I could get from the car buyer, I could put $25.00 into my pocket. It was great motivator and really helped bring up my average front end gross and that increased my car salesman income.

Selling Cars and Self Improvement

Selling cars and being a top car salesman takes some self improvement. You need to know where you are before you can decide where you are going to go. Track all your numbers, focus on the areas you need to improve. Set and achieve goals to improve your car selling skills. The difference between the top car sales people and the 3 or 4 cars a month car salesmen is minor. The real difference when selling cars is a couple extra steps, a few extra words, a little extra effort and a commitment to become a top salesman so you can earn a six figure income. Make use of this car salesman tip because all the sales people are there the same amount of time each month so make the best use of your time and you will know how to be a good car salesman.

Later, Fresh Up on the Lot
K.B.

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Creating urgency in your car buyers mind needs to be handled very delicately because it directly impacts your car salesman income. You have seen comedy skits and TV shows that depict being a car salesman and asking the car buyer “what can I do to get you to buy today” and in essence that is what we are trying to do. We want them to buy a car now, while they are at our car dealership. Of all the car salesman tips this is probably one of the hardest for sales people to grasp and execute properly.

Car Salesman Tip – Plant Urgency Seeds

When you are working with a car buyer you should be creating urgency throughout the car sales process. From the walk around to the test drive and through to negotiations you should be planting seeds to create urgency. Implement this car salesman tip from the very beginning of the process, have the customer select the car that they are interested in and then you will compliment them on their choice and mention how fast they have been selling. Don’t overdo it, just a little small talk about how well it has been selling and that everybody that bought has been very happy with the car.

Gently Create Urgency – Car Salesman Tip

Now when you go on a test drive with you car buyer you will continue to plant seeds and add comments that will create urgency. You might say: “I can certainly see why these cars are selling so well, the ride or style, or power or whatever is very impressive”. Again, just a few comments here and there, no cheesy lines about the selling ending in an hour or something along that line. Change it up and show genuine concern that you want them to have the car they really want and not settle for their second choice. It is not always what you say, very often the most powerful communication is what you don’t say.

To sum up this car salesman tip; give the cheesy lines a break and raise the bar. Plant the small seeds to create urgency from the beginning of the car sales processes all the way to negotiations and closing. We really do want to sell the car now, but the “classic car salesman pitches” won’t help you, unless you use them as a joke to put the customer at ease. When you learn to create urgency slowly and without sounding cheesy your car salesman career will be getting closer and closer to that six figure income.

Later, Fresh up on the lot
K.B.

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More Tips for Car Sales

Car Salesman Tips – Your Business

A career in car sales can be very lucrative when you treat it like a business of your own. Just like you would in any business you are always working to make your customers happy, prospecting or advertising for new customers and staying in touch with your previous customers. When it’s your own business you control how much you earn, you decide how hard you are going to work and you decide how successful you will become. When it comes to tips for car salesmen, running your car sales career like a business will make it grow and prosper like any business.

The best part of having a business inside a business is that you do have to worry about doing all the other things a business owner has to do that takes them away from producing income. You won’t have to worry about accounting, payroll taxes or any of that stuff that will take you away from making money. You won’t have to take care of building maintenance or clean the bathrooms. (I know many small business owners that do) You can focus on selling cars. You can apply all your energy to being a car salesman or car sales woman, and we all know you can sell more vehicles when you are focused on success. Watch for more tips for car sales people on our car salesman blog and check out the car salesman guide.

Later, Fresh Up on the Lot
K.B.

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It’s Your Business so make an investment in your Car Sales Career…and…Get The Book!

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