We have all asked ourselves how we can sell more cars and I found that one of the best ways to do that is to stop trying so hard. Sounds crazy, but I have seen many veteran car salesmen and myself included focus on selling a certain number of cars in a week or several days so they can hit bonus level only to blank or sell less cars than they normally would in that time frame. The reason is that they are thinking about selling 3, 4 or 5 cars at one time rather than one at a time. This post is not about marketing tools for selling cars its about the car salesman.

Trying Hard to Sell More CarsLet me explain, when you try to push yourself harder for a few days or week to sell more cars your attitude, demeanor and methods change and therefore your customer is dealing with a car salesman that is not the real you. You are trying to push the car buyer harder, try to close more and trying to use car closing techniques you normally wouldn't use and you are not the car sales professional that you are the rest of the month. You are working harder, not smarter and when you are selling cars for a living you need to work smarter.

Selling More Cars Starts in Your Head

When you work harder to sell more cars on a short deadline you do all the things that are focused on multiple sales rather than one sale and the customer feels pressure which makes them uncomfortable. The car buyer can't put their finger on it, but they feel uncomfortable because you are not yourself. You need to be confident and personable to earn the respect and the confidence of your customer, but when you try too hard to sell more cars you have a tendency to turn the customer off because you are focused on selling more cars and not the one car to the buyer in front of you. Forget about the car salesman checklist and build rapport with your customer. People buy cars from people so pay attention to your customer.

You Will Sell More Cars as You

Stop trying so hard and be yourself and you will start selling more cars. Focus on each and every customer and only that customer until they drive away. Then the next one and the next one the numbers will come when you give your customer 100% of your attention and do what has been working so far and that's how to sell cars professionally. Car buyers can pick up on the slightest things that don't feel right and if you are trying too hard or only focused on how to sell more you will turn them into Be Backs (You already know about Be Backs).How to Sell Cars at a Dealership

It's OK to be a little cocky and full of confidence, but a little can go a long way. If you are going to push yourself or try harder to sell more cars that's fine, but start at the beginning of the month and do it all month long so it becomes a part of you and not at the end of the month. Just like the movie Field of Dreams, build it and they will come, sell one car at a time and the numbers will come. Be yourself and you will sell more cars because the car buyer can sense more than you realize. Consistency, confidence and focus will have you earning a six figure income, now that's real car salesman compensation. Sign up for car salesman tips, ways to sell cars and ideas to sell more cars on the right.

Later, Fresh Up on the Lot

KB

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16 Comments

ivy · January 30 at 2:46 pm

Hi KB,
I am now working with my boyfriend who ownes a used car dealership. Recently we found out it is very tough to sell used cars even the price is as low as we can. We are just tring to find out how to sell more cars which have been in an accident before.
Thank you

KB · November 3 at 9:08 am

Some of those customers can be brutal. It may have something to do with the brand you are selling. I know for a fact that some brands have many more of those types of customers.

Sometimes we have to take the good with the bad and try to pick up some money on the trade. Also you want to see if you can switch some to lease where you can usually make more money or even a used car. You need a get a few big grossers now and then to make for the low ballers.

Peter Dimond · October 28 at 4:05 pm

But the reason for emailing is Internet Sales. I have had training in internet sales and I am semi-successful selling internet leads.

There are so many that come in with phony names and phones you really have to sift through the staff.

Anyway, my biggest problems comes in with most internet leads are very internet savvy and walk in with my "cost"or at least the cost those sites give them. The sites are fairly active but don't include the freight or advertising local and national.

Okay, I can handle that. But I can't handle people coming in with invoice and wanting $1-2 thousand lower. They don't believe your invoice. I really don't even bring up their trade value, because no one allows for recon or upfront true appraisal.

HELP me get past this I know your cost and this is my trade. We are accepting 50.00 back of invoice but I have not made GROSS for months. I have a good dealership that pays me nicely on flat commission but I don't feel like I am selling anymore just being a shop clerk they don't believe.

With our company reputation people come here first don't believe our statements go across town and buy because the price is the same or $50 better buit they are now tired.

I want the business, I deserve the business. I have over tens years experience and am now coming back to the business have bought and read you books but I can't handle this is my only and final price.

Peter

KB · June 5 at 12:30 pm

Hi Thomas,

Sounds like you the right attitude and so going and remember that it gets easier. Focus on the big money you will be making in the near future.

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