Sell More Cars with Stories Have you ever heard the saying “stories sell”? If not, you should pay close attention because there is merit in that saying. I am not saying you must make up tall tales or spin a yarn. You should collect your customers’ stories and tell them Read more…
There is one question that seems to be on the mind of so many people that are considering a career in car sales and I have not talked much about it up until this point, but it’s time for me to speak out. It seems everyone wants to know about Read more…
One of the major roadblocks that I have found to getting customers on the showroom floor via the Internet and the phone is selling the car instead of the appointment. Whether you work on the floor as a car salesman, in the BDC or in the Internet Sales Department this Read more…
The Internet car salesman or commonly called the Internet Sales Manager is a bit different than the floor salesperson. Their job is to take Internet leads and e-mails from potential car buying customers via the Internet. They don’t take Fresh Ups, they don’t take walk-ins, their only customers come through Read more…
There is no question that we all sell cars to make money, but what do you think about the selling profession? Are you proud of what you do or do you avoid the question? Is being a car salesman a dignified occupation? Many people see the automobile salesperson as a Read more…