Car Saleswoman Marketing

How often do you run into a car sales woman? Not too often it's sad to say.

The field of selling cars for a living has been dominated by men since the beginning of car sales and it's time for a change. I know many women in the business and they make great car saleswomen, F & I Managers, Sales Managers and yes, even General Managers. Maybe it's the stigma that goes along with being a car salesman the holds back some women from entering a career in car sales or maybe it's common misconception that men make better car sales people. Whatever it is it's time to cast aside those old beliefs from the past and get some women selling cars and other automobile sales careers.

You Should Be a Car Sales Woman

It is said that women are responsible for making many more car buying decisions than men, so wouldn't it make sense to have more women selling cars. I have run into female car buyers before that only want to work with a car sales woman because they feel more comfortable talking to and dealing with another woman. Think about that for a second, if a woman has the courage to say she only wants to work with a woman car sales person there must be many more that would never say it, but would also like to be taken care of by a car saleswoman.

Why a Car Saleswoman - Women Selling Cars

To be a professional car salesman or car saleswoman and make a six figure income there are many skills and talents that are needed. One of these talents is to get your car buyer to open up to you and talk. You need to find their reasons and true motivation for buying a car and you won't be able to do that if you can't get them to open up to you. You also need to make your customer feel comfortable making a big purchase and we all know that if they don't feel comfortable they won't pull the trigger. A good car saleswoman may even have advantage in this area because the car buying public does not see the woman car sales person as a threat as much as they do men. They are more prone to talk and open up to a women selling cars than they are to a car salesman. Once you can get them to open up and start talking they will tell you how to sell them a car.

Don't get me wrong here a good car salesman can get close to a customer, but a good car sales woman may have a slight advantage. We all know that being a successful car salesman or car saleswoman is not for everyone and it takes much more than being male or female. However, I believe that skill and experience levels being equal women selling cars may have a slight advantage when it comes to selling automobiles and prospecting. Don't get mad at me guys, I am just calling it like it see it.

Professional women car salesmanI always use the term car salesman throughout this blog and if you read the book about selling cars, but I want you ladies to know that even though this is not considered a car saleswoman blog you should think of it as one. Women can have a great career in sales as a car sales woman if you are willing to jump in and start selling some cars. Get the Car Salesman guide for women selling cars to learn car sales techniques and car sales tips so you too can earn a six figure income selling cars too!

Later, Fresh Up on the Lot

K.B.

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36 Comments

Michelle · June 23 at 10:58 am

As a twentysomething woman that's been in the car business for nearly 7 years, I agree completely with this posting.

Don't get me wrong, I've encountered a few 'good ol' boy' type sales managers who had trouble accepting that a woman could hold her own against his top salespeople. What happened? Well let's just say those individuals never last, and certainly not due to me; they hurt themselves.

All this has done is teach me to be even more thick skinned.

I take pride that not only have I survived the animosity, I've thrived.

It makes my wee little car heart happy to now be training a fresh batch of strong, outgoing saleswomen...as their manager.

KB · April 15 at 9:38 am

Hi Kratia,

With your experience in a BDC department you have a definite advantage.
You have a pretty good idea of how the car business works the and income potential.
Especially if you are the only woman, which could be a real advantage.
What are you waiting for?

Lets Go

KB

Kratia · April 14 at 11:16 am

Hi Everyone,
I am 27 Years old and have been working in the BDC department for dealerships since 2004. Recently, the Toyota dealership that I work at changed our bonus program and it is just not enough to survive. I have three small children and a soon to be hubby at home. His work goes off and on in which he is on call alot, so I feel the need to pick up where he slacks. I have been told for years that I should do sales, but have been too afraid because I don't know product knowledge. I know from the bottom of my heart that I have got what it takes to sell cars. I'm outgoing and aggressive at the same time. I'm just sfraid of failing at it being the only woman at the dealership? Why I do not know.

KB · April 1 at 5:33 am

Hi Jean Marie,

Great to hear from you.

KB

Comments are closed.