Tag Archives | showroom traffic

Where Has the Showroom Traffic Gone?

I have received numerous emails on this subject from both newbies and veterans so I thought it might be a good idea to write a post on what happened to the showroom traffic. Only a few short years ago you could go to any auto dealer in the country see people on dealership lots looking [...]

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Objectives of the Car Dealer BDC

The primary objective of the car dealer BDC is to get them in the door because they can’t buy a car over the telephone.  People that call into an automobile dealership are looking for information, it could be questions about service, it might be about your store hours and it might be about a particular [...]

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