I came across a book by Max Zanan that had a message that we as car salespeople, sales managers, and general managers should read. Max Zanan, an automotive retail expert with nearly 20 years of experience, recently released ‘Perfect Dealership’ – a car dealer’s guide to surviving the digital age. Read more…
One of the common questions I get from car salesmen is about how many car salesmen on the showroom floor do we need. If you are fairly new to the business you are trying to soak it all in by observing everything. Then after you’ve been on the job for Read more…
There has been lots of talk about changing your car salesman process to something more transparent or customer friendly. Car buyers today want the car buying experience to be easier and less stressful. Didn’t they want us to do that ten or twenty years ago? So why should we start Read more…
Most everyone has a comfort level when it comes to their income and that is one reason that many people are afraid of the car sales profession regardless if they are a salesman, Internet Sales Manager, F&I Manager or Sales Manager. However even those of us that have adjusted and Read more…
The car dealership of today is much different that it was a few short years ago. The advent of the Internet is constantly changing the way the game is played and you better too because your car dealer reputation is on the line. Your online reputation is far reaching and Read more…
Has your car salesmen and car saleswomen been infected by this terrible disease? Are they sluggish and quick to qualify and broom their customers? Do they complain about taking Ups unless they believe they have a sure sale? Have they lost their enthusiasm? Do they complain about the lack of Read more…
The car sales BDC is an essential part of a successful car dealership today, but to what extreme do you go to get them in the door. What are the practices and policies that you use to manage your BDC? Do you lie to the potential customer and tell them Read more…
I have received numerous emails on this subject from both newbies and veterans so I thought it might be a good idea to write a post on what happened to the showroom traffic. Only a few short years ago you could go to any auto dealer in the country see Read more…