Up Your Gross – 10 Reasons They Should Lease I haven’t spent much time talking about leases. However, they can be a great way to up your gross profit and, ultimately, new-car sales commissions. Leasing new cars is one area that many salespeople pay little attention to. I don’t know Read more…
Unfortunately, most salespeople don’t think about their sales pipeline, but the successful salespeople do. In fact, one of the keys to their success is their sales pipeline. We are conditioned as car salespeople to focus on selling a car now. We don’t want to hear excuses like “I will be Read more…
When working with Internet car leads we all know (or at least we should know) that the very first step is making the first call. Before you send them a price quote, before you send them an email about how great you are or how great the dealership is, CALL Read more…
One of the things that makes me crazy is not getting a response from Internet car shoppers. They fill out a request for quote with their email and even a real phone number sometimes. Then you provide them the things they requested and solicit a response, but nothing. You call, Read more…
The Internet car shopper starts out their search with the common quest of the “Best Price”. They search manufacturer websites, third party sites and even your dealership website, but they are actually disqualifying your dealership. Car buyers use the story about price whether they are online or in the dealership. Read more…
Several years ago only a small percentage of the customers entering your showroom walked in with a price quote, but today just the opposite is true. The Internet has changed everything when it comes to selling cars, but that doesn’t mean that we have to become clerks rather than salespeople. Read more…
The Internet car sales manager today has a dilemma on their hands. They need to decide if they should join the club and be a little kinky or if they should take a stand to provide clear and accurate pricing and information. It sounds like an easy choice, but sometimes Read more…
Whether we talk about Internet leads, phone calls or advertising it all boils down to one thing, which is getting them into the showroom. We can’t sell them a car if we can’t get them into the showroom, but that can be quite a task today. The Internet has created Read more…
Just when you thought car buyers couldn’t get any worse they start coming into dealerships telling us what we have to do. They visited a website, they requested a new car price quote and now they have the right to tell dealers what they have to do for them. What Read more…
The Internet has changed the car business in many ways and I’m sure it will continue to change the way we sell cars in the future. These changes have been fast and furious not to mention frustrating. Which leads me to talking about the mistake most Internet car salesmen make Read more…
I’m sure it goes without saying that every car salesman wants to sell more cars, but it’s amazing how many salesmen really listen to their customers. That statement probably sounds crazy because every car salesman listens to his or her customer, right? However after talking to a large number of Read more…
The auto industry tells us that 90% of car shoppers that submit Internet leads will buy a car in the next 90 days. Internet leads breakdown to roughly 30/30/30/10 in other words 30% will buy in 30 days, 30% will buy in 60 days, 30% will buy in 90 days Read more…
You will probably get several answers to this question depending upon whom you ask at the dealership. However the real answer is that the Internet Sales Manager does everything and then some at most dealerships. It wasn’t very long ago that the Internet was simply a way to make some Read more…
The Internet Sales Manager Hook for Selling Cars Do you work your Internet leads like 95% of the car dealerships with an Internet Department today? More importantly, do you have an Internet Sales Manager hook? Do your emails get opened and get read, or do they get deleted? Are your Read more…
You might be making this Internet car sales mistake with leads and not even realize that you are doing it. This simple oversight could limit your success as an Internet car salesman or ISM (Internet Sales Manager). Years ago, the salesperson considered a good employee but certainly not a top Read more…
Are You a Pushy Car Salesman? Talk to the average person on the street about buying a car, and one of the first things they mention is a pushy car salesman. So my question is whether or not you are that pushy car salesman. If you are that type of Read more…