Close More Sales with Third Party Proof

Let’s face facts here, not every customer will believe what their car salesman has to say. If fact, most people are very skeptical about what we tell them until we earn their trust, and even then, they only believe part of what we say. So if you want to close more sales and sell more cars, you must bring in some third-party proof. I will be the first to admit that I want to close the deal as quickly as possible, but sometimes you have to put in the time with the customer before making any headway.

Close More SalesGoing for the hard close too quickly can be like shooting yourself in the foot. Some customers will burn up your whole day and still not commit. One of the best ways to close more sales is to use third-party information, one of the most straightforward car sales tips for earning more commission. The customer may only believe part of what you say. Still, introducing outside information from a neutral third party can make a big difference and add to your credibility as a car salesman.

Third Party Information Sells

The type of information can be any number of different things from various sources. It could be a short magazine article or online article about the car you are selling or a review or two on the dealership that mentions your name. The information that could be used to close more sales is practically endless.

People will believe a third party before they believe you because they know you want to sell them a car. If you can provide or show them something from an outside source that positively talks about you and/or your product, you will be that much closer to closing the deal.

Close More Sales Information

Make it a point to gather all types of information about your product, your dealership, and yourself that is favorable and will help you close more sales. Get on the computer and go to any of the automotive websites that review cars, and you will find something that makes your product the obvious choice. Print out these articles or blog posts and make copies that you can hand to your customers at the proper time. I don’t care what brand you sell or what model you are showing your customer. You can find positive reviews.

close mores sales

A few great sources of third-party information to close more sales is Dealer Rater, Edmund’s, Yelp, Yahoo Local, and Google Business Places. Print reviews of happy customers that not only show the great review. But also show where the review is posted so that the information is credible in the eyes of the customer. Granted, every dealer gets a bad review now and then. However, for the most part, dealers have more happy customers than unhappy ones.

Print out the good reviews, especially those that mention you, to help you close more sales. Pick up a copy of Consumer Reports that show your product in a favorable light and shows customers why they should buy from you and your dealership, and you will find that you will be closing more sales, which is what being a car salesman is all about.

Later, Fresh Up on the Lot,


You can always sell more cars, but it all starts in your head. Closing the Sales Book Might Help!