When working Internet car leads we all known (or at least we should know) that the very first step is making the first call. Before you send them a price quote before you send them an email about how great you are or how great the dealership is CALL THEM. Read more…
One of the things that makes me crazy is not getting a response from Internet car shoppers. They fill out a request for quote with their email and even a real phone number sometimes. Then you provide them the things they requested and solicit a response, but nothing. You call, Read more…
The Internet car sales manager today has a dilemma on their hands. They need to decide if they should join the club and be a little kinky or if they should take a stand to provide clear and accurate pricing and information. It sounds like an easy choice, but sometimes Read more…
Whether we talk about Internet leads, phone calls or advertising it all boils down to one thing, which is getting them into the showroom. We can’t sell them a car if we can’t get them into the showroom, but that can be quite a task today. The Internet has created Read more…
You might be making this Internet car sales mistake and not even realize that you are doing it. This simple oversight could be limiting your success as an Internet car salesman or ISM (Internet Sales Manager). Years ago the salesperson that was considered a good employee, but certainly not a Read more…
It’s no secret that the business of selling cars is changing. It has been changing very quickly ever since the Internet became a part of our business. The showroom used to be flooded with potential buyers that had no idea of what was going on unless they already visited another Read more…
We all know that the auto industry has seen many changes in recent years when it comes to marketing a dealership and selling cars. In light of those changes I have had an untold number of salespeople ask me if they should become an Internet Sales Manager if they have Read more…
It is time to get with the program because the world is changing and before you know it everyone will be an Internet customer. Smart phones, iPads, Kindle Fires and the like are growing at a phenomenal rate and I don’t see it changing anytime soon. If you have been Read more…
Not very long ago a fresh lead in the CRM meant that a quick quality call had a very good chance of becoming an appointment, but things are starting to change when it comes to Internet leads. I talked to an Internet customer the other day and they told me Read more…