Are You A Believable Car Salesman?
No matter the situation, two people meet, and one gets sold. If one gets sold, the other is buying instead of selling. So are you buying or selling when you talk to your customers? Are you a believable car salesman or someone spewing out a monotone script or word track that you were taught in your car sales training? Do you speak with authority and conviction; are you enthusiastic, positive, and engaging? If not, then you need to be happy with the money you make selling cars. Change your ways or get out of the car business.
I often talk about all the little things that make the difference in selling cars. But by far, your attitude is the most important thing to being a successful car salesman. You are tired of hearing about your attitude, but that is the most important thing to being a car salesman who makes the big bucks. Like it or not, agree with me or not attitude is the difference between success and mediocrity. I have done it, lived it, seen it, and taught it firsthand, and this is the big difference in successfully selling cars for a living.
Think about it for a minute…when are you the most powerful, convincing, believable, and successful in closing deals and selling cars? The answer is correct after you sell one car and take your next customer. And you are even more potent after selling two cars back to back. Suddenly you are unstoppable, and your next customer doesn’t have a chance to do anything but buy a car from you. You are a powerhouse, and there is no stopping you. You are a Car Sales Professional!
A Believable Car Salesman
You’re not different when you take that next customer after a sale or two sales. You are the same person, but you have changed, as a matter of speaking. Now more confident, pumped, and ready to kick butt. You are more optimistic, enthusiastic, and ready to sell more cars. Almost by magic, your attitude has changed, which is the point I am trying to make here. I talked about it in the post – Car Salesman Drug.
You know what I am talking about if you have been selling cars for some time. Now all you have to do is recreate that with every customer you talk to about buying a car. Become an actor if that’s what it takes, and fake it until you make it part of your routine. Practice it and live it until you are the car salesman that people want to buy cars from.
Time to Perform
Learn how to flip your switch and become what your customer wants you to be to close the sale and move some metal. Become the most believable car salesman you can be. Put on the costume, play the part, and be the ONE that sells more cars, makes more money, and continually tops the board for the most sales and gross month in and month out.
If you are waiting for more traffic or a better quality of car buyers to walk through the door, you will be waiting forever. However, if you change your attitude and become more authoritative and believable, you can improve your car salesperson’s income. You don’t need more customers; you need to sell more people why they should buy a car from you and your dealership rather than your competitor. Don’t let the thought enter their mind and wonder if they can get a better deal down the street or across town. SELL THEM; don’t wait for them to buy!
Later, Fresh Up on the Lot