Getting More Showroom Traffic and Ups

I get a lot of emails asking about how to get more showroom traffic and Fresh Ups, but the answer is not an easy one. It is a two part answer and one part is the responsibility of the dealership and their advertising budget for print, radio or television, but across the country more dealers are lowering their traditional media spend and raising the Internet [...Continue reading by clicking on the title...]

Car Sales Closing and Timing

It happens all the time, car sales closing too soon can make a car deal go sideways before you know what happened. It happens to everybody that sell cars for a living now and then. Even the good car salesman can get thrown off by that certain hard to read type of customer.

Timing is Critical When Closing Car Sales

You are quickly moving right along through [...Continue reading by clicking on the title...]

Car Salesman Information and Overwhelming the Buyer

The average customer that walks into your showroom only visits a car dealership every few years and a buying a car can be a very big financial decision for that customer. One of the most common mistakes that sales people make is to overwhelm their customer with their car salesman information. Obviously every customer is different, but having to digest all the choices and options [...Continue reading by clicking on the title...]

What Do You Think About Selling Cars

There is no question that we all sell cars to make money, but what do you think about the selling profession? Are you proud of what you do or do you avoid the question? Is being a car salesman a dignified occupation? Many people see the automobile salesperson as a less than desirable person and they believe selling cars for a living is beneath them. [...Continue reading by clicking on the title...]

Stop Trying to Make Car Sales Appointments

I might have a bunch of sales managers sending me nasty emails after this post, but itâ€™s something that needs to be said. Most sales managers are after their car salesmen to make appointments all the time and some dealerships will even require their sales people to have an appointment before they can work the floor. That may be extreme, but the car business has [...Continue reading by clicking on the title...]