Sell More Cars with Be Backs

We all joke about Be Backs, but you can sell more cars when you work the ones that don’t buy from you. I am not saying that you should buy their story about coming back because they are usually just looking for away to get out. However research shows that very few sales people, somewhere fewer than 10% actually follow up on their customers after [...Continue reading by clicking on the title...]

I Can’t Make Any Money Selling Internet Car Customers

It is time to get with the program because the world is changing and before you know it everyone will be an Internet customer. Smart phones, iPads, Kindle Fires and the like are growing at a phenomenal rate and I don’t see it changing anytime soon. If you have been complaining that you can’t make any money on Internet customers you are not alone, but [...Continue reading by clicking on the title...]

Getting More Showroom Traffic and Ups

I get a lot of emails asking about how to get more showroom traffic and Fresh Ups, but the answer is not an easy one. It is a two part answer and one part is the responsibility of the dealership and their advertising budget for print, radio or television, but across the country more dealers are lowering their traditional media spend and raising the Internet [...Continue reading by clicking on the title...]

Car Sales Closing and Timing

It happens all the time, car sales closing too soon can make a car deal go sideways before you know what happened. It happens to everybody that sell cars for a living now and then. Even the good car salesman can get thrown off by that certain hard to read type of customer.

Timing is Critical When Closing Car Sales

You are quickly moving right along through [...Continue reading by clicking on the title...]

Car Salesman Information and Overwhelming the Buyer

The average customer that walks into your showroom only visits a car dealership every few years and a buying a car can be a very big financial decision for that customer. One of the most common mistakes that sales people make is to overwhelm their customer with their car salesman information. Obviously every customer is different, but having to digest all the choices and options [...Continue reading by clicking on the title...]