How often do you run into a car sales woman? Not too often it’s sad to say.
The field of selling cars for a living has been dominated by men since the beginning of car sales and it’s time for a change. I know many women in the business and they make great car saleswomen, F & I Managers, Sales Managers and yes, even General Managers. Maybe it’s the stigma that goes along with being a car salesman the holds back some women from entering a career in car sales or maybe it’s common misconception that men make better car sales people. Whatever it is it’s time to cast aside those old beliefs from the past and get some women selling cars and other automobile sales careers.
You Should Be a Car Sales Woman
It is said that women are responsible for making many more car buying decisions than men, so wouldn’t it make sense to have more women selling cars. I have run into female car buyers before that only want to work with a car sales woman because they feel more comfortable talking to and dealing with another woman. Think about that for a second, if a woman has the courage to say she only wants to work with a woman car sales person there must be many more that would never say it, but would also like to be taken care of by a car saleswoman.
Why a Car Saleswoman – Women Selling Cars
To be a professional car salesman or car saleswoman and make a six figure income there are many skills and talents that are needed. One of these talents is to get your car buyer to open up to you and talk. You need to find their reasons and true motivation for buying a car and you won’t be able to do that if you can’t get them to open up to you. You also need to make your customer feel comfortable making a big purchase and we all know that if they don’t feel comfortable they won’t pull the trigger. A good car saleswoman may even have advantage in this area because the car buying public does not see the woman car sales person as a threat as much as they do men. They are more prone to talk and open up to a women selling cars than they are to a car salesman. Once you can get them to open up and start talking they will tell you how to sell them a car.
Don’t get me wrong here a good car salesman can get close to a customer, but a good car sales woman may have a slight advantage. We all know that being a successful car salesman or car saleswoman is not for everyone and it takes much more than being male or female. However, I believe that skill and experience levels being equal women selling cars may have a slight advantage when it comes to selling automobiles and prospecting. Don’t get mad at me guys, I am just calling it like it see it.
I always use the term car salesman throughout this blog and if you read the book about selling cars, but I want you ladies to know that you can have a great career in car sales as a car sales woman if you are willing to jump in and start selling some cars. Get the Car Salesman guide for women selling cars to learn car sales techniques and car sales tips so you too can earn a six figure income selling cars too!
Later, Fresh Up on the Lot
K.B.
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That’s great to hear. I’m actually looking to get into the car industry. I have a bachelors degree in Marketing, and feel I can apply everything that I’ve learned in my consumer behavior classes very well to this field. And having a skirt and a great personality is an add on bonus. No offense guys, but the girls are coming out to play in the big boy field! I’ll see you when I get there =)
Hi Rene,
Sounds like you are ready to rock the car business.
Best of luck.
KB
Got offered a job as a new car sales person today and I am very excited. This article gave me a great insight. !
Excellent, welcome to the Car Business.
I also got offered a job to play with the boys and I am coming out so move over boy’s and get used to it..I think this is a great industry for women and it’s very intimidating to men I am not sure why??
You go Deborah,
It is a great business for women. Men are just not used to having women in the business and many are worried that you will do better than them.
Best of luck and keep me posted.
KB
I started working in car sales at 18… I grew up with brothers so I had thick skin. Working in a male dominated industry is very tough… my first month I would have sold 18 cars but my manager kept giving away half my deals to some of the guys because he said I wasn’t able to close even though the guy came back with the same numbers I did. I probably should have gone to the General Manager and HR but I decided to pursue another opportunity. One in which I am now a software trainer for car dealerships… I never had a problem with people opening up to me, although I did find it frustrating that the guys did not want me to succeed. It was very very tough… so now I help them make more money… best of luck to the women out there and don’t give up!
I have been in the car business for 6 years now and I have to say that I love it very much! I am nowhere near 6 figures but I live and work in a community of less than 60000 people. I do however do well most of the time. I have realized why the industry has mainly been men in the past. Long hours, no guaranteed income and you will have to prove yourself over and over and over again, the industry is not full of excitement over women entering the industry. I have found though that it is a fantastic career if you have the right circumstances and of course…… the drive! Just be sure your feelings don’t hurt easily and you will do fine! Good luck to all women out there!!!
Hi Liz,
Keep up the good work and thanks for writing.
KB
I have been in the business for a little while now, I have a degree in Business Management as well as Criminal Justice, I am the ONLY female car sales in our region and I pride myself on making every man and women feel comfortable while they are talking with me. I’m quite proud to say I can fill my own stilettos when it comes to the men in the profession. So to every other women in the business I think we can all agree that the guys need to watch out!
Hello Melissa,
Nice job and congratulations are in order.
More women are needed in the field and you have a great example.
Thanks for dropping a line and letting the world know that women can sell cars succesfully.
KB
I have been in the car business since June 2011. I sold real estate in the past and with the economy my husband suggested I try my hand at selling cars. I absolutely love it. I work at a dealership that I put in 40 hours a week, sells over 500 cars a month and has about 40 sales people. November and now December I am the top gross profit earner for the store and am on track to earn six figures. I am the only female that works the floor and find people are surprised and pleased working with a women. But how can I find a followup system for car sales like I used in real estate? I am looking for postcards, etc. P.S. I have subscribed to your articles since my entry and have learned some of the greatest tools from you. Thanks so much for helping me be successful.
Hi Diane,
Glad to hear from you and about your success. There definitely is a place for women in the car business as you have proven. I am working on a new book that is all about Prospecting, Referrals and Follow-Up that will provide tools and ideas for growing the car salesperson’s customer base.
Keep up the great work.
KB
I just started selling cars this week. Not only am I the only female in a major car lot with several locations, but I’m also the youngest. I considered myself thick skinned, but this is emotionally exhausting; I can never relax or be myself, I ALWAYS have my game face on and my guard up. I feel like it just may not be worth it. It is so competitive that it’s intimidating. How can I compete with men who have been doing this for 10-20 years. I am a 23 yr old girl. I’m good with clients, but I don’t want to spend 60 hrs a week battling men twice my age with ten times my experience who look down on me like I’m a young, dumb, blonde.
Hi Meghan,
Sorry you are feeling that way, but I have said over and over that the first 90 days are the hardest not to mention the first couple of weeks. Things will get easier and easier, but you need to stick it out. It sounds like you would be a great fit if you can hold out. In a couple of months you won’t believe your were feeling this way.
Stick with it, you can do it.
KB