One of the most common terms that are thrown about in the car business is “Cherry Picking”. In other words taking customers that look like they want to buy a car now and passing on those that look like they are just looking, or have bad credit, or any number Read more…
Whether you are here because you are thinking of starting a career in car sales or you already sell cars for a living listen up. For the person that is seriously thinking about becoming a car salesperson, I have some great news for you. If you are currently a car Read more…
Many consumers today feel that buying a car really is more like the car salesman vs. the car buyer. When they walk into the showroom the picture in their mind is: Now in this corner we have the seasoned professional car salesman and in this corner we have the car Read more…
Ask most people if they would trust a car salesman and you know you will get a big fat NO. Unfortunately most car buyers don’t trust sales people and even fewer trust car salesmen. However it’s our job to get the car buyer to trust us at least enough to Read more…
Not too long ago a car salesman could get in front of enough customers every month to sell enough cars to make a good commission. However, things are bit different today and selling cars today is more than a numbers game. Dealership showrooms are seeing less and less traffic today. Read more…
There is something that I’ve been noticing in my travels lately and that is customers not knowing the name of their car salesman. It just boggles my mind that a customer cannot remember the name of their car salesman after they spent several hours with them and spent many thousands Read more…
We are not buying a car today, we are just doing research
Which is the right car dealership for you? Is it about the brand, the location, the people, management or all of the above? Every dealership has its own chemistry of people, management, practices and numerous other things that make that dealership. That chemistry makes every dealership different, it can be Read more…
You are trying to decide if you should be a car salesman, but you have your doubts. The thought of a regular fixed weekly paycheck versus uncertainty is very hard to swallow if you have never sold cars on commission before. In fact that is the most common reason that Read more…
One of the common questions I get from car salesmen is about how many car salesmen on the showroom floor do we need. If you are fairly new to the business you are trying to soak it all in by observing everything. Then after you’ve been on the job for Read more…
There is a very sad car salesman fact that practically everyone in the automobile industry knows, but it still goes on. Many sales managers have tried changing this statistic, but few if any have actually succeeded. The reason for this is because it’s really up to the individual car salesman. Read more…
The Internet car shopper starts out their search with the common quest of the “Best Price”. They search manufacturer websites, third party sites and even your dealership website, but they are actually disqualifying your dealership. Car buyers use the story about price whether they are online or in the dealership. Read more…
Several years ago only a small percentage of the customers entering your showroom walked in with a price quote, but today just the opposite is true. The Internet has changed everything when it comes to selling cars, but that doesn’t mean that we have to become clerks rather than salespeople. Read more…
It’s no secret than most people don’t like negotiating the purchase of their car. In fact most people will do practically anything to avoid the whole process. Sure there are those car buyers that enjoy and happily embrace the process of trying to match wits with the car salesman, but Read more…
Being a car salesman isn’t the easiest job in the world, but its not the hardest either. There are some basic things a car salesman needs to know about car buyers in order to become successful in this often misunderstood and unappreciated profession. These things are not negative or positive Read more…
I wrote a post about the car salesman attitude recently and I took some heat from some female readers. It was not my intention to leave out the car saleswoman, but rather an oversight for which I apologize. I titled this blog/website Car Sales Professional because I thought it was Read more…
In order to be a successful car salesman you need to have more than a job at a car dealership, you need a car salesman attitude. This attribute alone is the key to making a substantial income and becoming a successful car sales professional. I am taking about more than Read more…
There has been lots of talk about changing your car salesman process to something more transparent or customer friendly. Car buyers today want the car buying experience to be easier and less stressful. Didn’t they want us to do that ten or twenty years ago? So why should we start Read more…
The car business has seen many changes over the years, but the basic premise has remained the same. However technology and especially the Internet has brought about some of the fastest changes to the industry that we have seen at anytime in the history automobile retailing. These changes had made Read more…
Recently Autotrader conducted a study by asking 4002 car shoppers about the car buying process and what they would consider the ideal car buying process. Obviously anytime you talk to a large group people of people you are going to have a wide range of answers, but there are some Read more…