Are You Building Your Car Salesman Brand?
When I first got into the car business, one of the things that amazed me was the veterans that built their very own car salesman brand. Let me clarify. I am talking about the salespeople that had built a following that had people walking into the showroom or calling them on the phone daily. These were not just people they had sold in the past (although most were). They were also people referred to them by people, friends, and family who bought cars from them. They are the brand they built from scratch, one car at a time.
There was one car salesman I knew when I started selling cars that built their brand, and his name was Ed. I knew I had to know more about this phenomenon where people would walk in the door and ask him to sell them a car. Over the years, I watched, listened, and asked Ed questions about selling cars. Because I wanted car buyers to call me daily, he didn’t give me any answers or sales tips that were unusual or out of the ordinary. They were all pretty basic practices that were based on customer service.
I thought there must be more to it. I watched Ed closely over the years to learn his car sales business-building techniques and how he would set up the sale. It took me some time, buy I finally realized that he was doing nothing more than providing a pleasant car-buying experience for his customers. He would listen to them, offer suggestions and make a friend out of every customer.
Ed cared about his customers, and in turn, they cared about him. At first I wasn’t sure if he cared about his customers or was just a great actor. But I eventually realized that Ed truly cared about his customers, and they knew that about him. That kind of customer service allowed him to repeatedly sell cars to the same customers and exponentially build his brand to the point where he almost never took a fresh up.
You Can Build You Own Car Salesman Brand
Things in the car business have changed a bit over the years, but one fact remains: “People buy from people.” Fortunately for you, there are ways that you can build your car salesman brand that doesn’t take nearly as long. Ed didn’t start his car sales career when the Internet played a part in buying and selling cars, but if it did, you would probably see his name all over the Internet. That’s where you have an advantage because you have the Internet to help you build your brand.
Building your car salesman brand is not difficult, but it does require some work. You must sell cars, take good care of your customers, follow up, and make yourself accessible online. Ask your customer to review you and their car buying experience at the dealership on different websites such as Google, Yahoo, Yelp, Yellow Pages, and all the others. Make friends with them on Facebook and any other social network you frequent.
Customer Service and Caring are the Key
Like my old friend Ed, you can build a network of customers that will come to you repeatedly and send you referrals. The word gets around and can get around much faster via the Internet these days. Start building your car salesman brand car-by-car and customer-by-customer. Soon you won’t have time for Fresh Ups either. Remember, people buy from people; when they have a great experience because of you, they will let the world know. I will write some social networking posts for the car salesman to help you build your brand and business.
Later, Fresh Up on the Lot
Prospecting, Referral, and Follow-Up Now, and Maybe You Won’t Need Fresh-Ups.