Stop Selling the Car and Sell the Appointment

One of the major roadblocks that I have found to getting customers on the showroom floor via the Internet and the phone is selling the car instead of the appointment. Whether you work on the floor as a car salesman, in the BDC or in the Internet Sales Department this pertains to you. We all know the desired end result is to sell the car, [...Continue reading by clicking on the title...]

10 Things Every Car Salesman Should Know

Whether you are just starting out in the car business or if you have been around since the good old days these are the 10 things every car salesman should know. Things have been changing in the car business very rapidly over the past few years, but these remain to hold true and probably will as long as we are selling cars.

1. Two People Meet [...Continue reading by clicking on the title...]

Internet Leads are Changing and You Better Too!

Not very long ago a fresh lead in the CRM meant that a quick quality call had a very good chance of becoming an appointment, but things are starting to change when it comes to Internet leads. I talked to an Internet customer the other day and they told me that they received a dozen or so phone calls from car dealers after they filled [...Continue reading by clicking on the title...]

Your Car Dealer Reputation is on the Line

The car dealership of today is much different that it was a few short years ago. The advent of the Internet is constantly changing the way the game is played and you better too because your car dealer reputation is on the line. Your online reputation is far reaching and it can impact every part of your business. How are your new car sales, used [...Continue reading by clicking on the title...]

Who Makes the Better Car Salesperson – Man or Woman?

Take a look out on the showroom floor of any 100-car dealerships around the country and you would probably be lucky to find 75 car saleswomen. What was typically a profession that was once considered suitable only for a man is slowly changing, but it is changing. Ten or fifteen years ago you would have been lucky to find 10 women selling cars for a [...Continue reading by clicking on the title...]