Not too long ago a car salesman could get in front of enough customers every month to sell enough cars to make a good commission. However, things are bit different today and selling cars today is more than a numbers game. Dealership showrooms are seeing less and less traffic today. Read more…
You might want your customer to think that you are selling the perfect car, but you’re not. You are selling them an automobile and if it were perfect the dealership wouldn’t need you because people would stand in line to buy that car. So why does almost every car salesman Read more…
Most people consider buying a car as a business transaction where and that there isn’t any room for emotions, but they couldn’t be more wrong. A successful car salesman or successful car saleswoman knows that emotions can play a very large part in the purchase of an automobile where the Read more…
A few months back I was reading an article in Inc. magazine talking about the six ways to get customers to say yes. It referenced a book about persuasion and what makes customer say yes. I thought it was very interesting and that I would cover the six topics as Read more…
Sometimes we forget this very basic fact when it comes selling cars and an important car sales tip. We are often trained to sell, sell, sell, but too much of a good thing can be a bad thing. When you walk into a clothes or furniture store and the salesperson Read more…
The beginning of the auto show season is upon us and it has kicked off in Los Angeles, California. Most of us in the trenches don’t get a chance to see new and debut vehicles before the public, but you might if you get a chance to attend one the Read more…
I am sure you have heard the term “Assume the Sale” many times, it’s thrown around all the time when it comes to selling cars, but not everyone realizes how important it is to being successful in the car business. It should start on the telephone when you are making Read more…
There is no question that the car gets sold at the dealership, but the recent numbers tells us that somewhere around 70% of all sales involve the telephone. It could be a “Phone Up”‘ an outbound call made during long term follow-up, a call made from an Internet Lead, a Read more…
Have you ever heard the saying “stories sell”? If not you should pay close attention because there is merit in that saying. I am not saying that you need to make up tall tales or spin a yarn, but you should collect the stories that your customers tell you and Read more…
Take a look out on the showroom floor of any 100-car dealerships around the country and you would probably be lucky to find 75 car saleswomen. What was typically a profession that was once considered suitable only for a man is slowly changing, but it is changing. Ten or fifteen Read more…