selling cars today

Quality Not Quantity For Selling Cars Today

Not too long ago a car salesman could get in front of enough customers every month to sell enough cars to make a good commission. However, things are bit different today and selling cars today is more than a numbers game. Dealership showrooms are seeing less and less traffic today. Read more…

Selling the Perfect Car

You’re Not Selling the Perfect Car

You might want your customer to think that you are selling the perfect car, but you’re not. You are selling them an automobile and if it were perfect the dealership wouldn’t need you because people would stand in line to buy that car. So why does almost every car salesman Read more…

Emotions and Selling Cars

Most people consider buying a car as a business transaction where and that there isn’t any room for emotions, but they couldn’t be more wrong. A successful car salesman or successful car saleswoman knows that emotions can play a very large part in the purchase of an automobile where the Read more…

Assume the Sale or Else

I am sure you have heard the term "Assume the Sale" many times, it's thrown around all the time when it comes to selling cars, but not everyone realizes how important it is to being successful in the car business. It should start on the telephone when you are making Read more…

Sell More Cars with Stories

Have you ever heard the saying “stories sell”? If not you should pay close attention because there is merit in that saying. I am not saying that you need to make up tall tales or spin a yarn, but you should collect the stories that your customers tell you and Read more…

Who Makes the Better Car Salesperson – Man or Woman?

Take a look out on the showroom floor of any 100-car dealerships around the country and you would probably be lucky to find 75 car saleswomen. What was typically a profession that was once considered suitable only for a man is slowly changing, but it is changing. Ten or fifteen Read more…